During these years, I have gained a wealth of experience that allows me to position myself as an expert in this sector.
I entered the world of advertising in 2000, joining Saatchi & Saatchi London as in-house animator, creating simple black and white TV ad prototypes for internal use. Working directly with creative teams and TV producers gave me in depth knowledge of the whole process of animated content production.
In 2005 I moved to Publicis where I broadened my expertise and variety of skills. Managing Publicis video and audio department gave me valuable knowledge of how to take a project from brief to delivery. The variety of projects I’ve worked on also allowed me to gain experience in filming, photographic lighting set-ups and stop frame animation. In addition to animatics, I have worked on behind-the-scenes documentaries, corporate films, new business case studies and mood-films.
In 2011, I joined Runningman as Head of Animation, setting up their in-house animation department. During this long collaboration of more than eight years, I further refined and optimized my skills in the creation of traditional 2D and 3D animation, social media content, corporate video explainers and broadcast ads.
Since 2019 I have been working independently as motion graphic and animator freelance for a number of private clients.